UIeCare is the only on-demand virtual care service available 24 hours a day, anywhere in Iowa.

While working for University of Iowa Health Care, I helped launch and promote the first iteration of the UIeCare.com website. To give a little bit of background about UIeCare:

UIeCare is the only on-demand virtual care service available 24 hours a day, every day of the year for all English and Spanish-speaking healthcare consumers seeking treatment for minor illnesses and conditions in Iowa. With a 95% patient satisfaction rate, UIeCare's virtual care providers – who are licensed and credentialed by University of Iowa Health Care – deliver private, convenient, effective and appropriate eCare to patients and their family via secure video conferencing. UIeCare also maintains the continuity of a patient’s care, and send the details of the visit to their physician. If appropriate, UIeCare providers also refer a patient to an Emergency Department or clinic in his or her community, or send a prescription to a patient’s local pharmacy. Anyone physically located in Iowa can benefit from the world-class care one expects from the University of Iowa through UIeCare, even if he or she is not currently a patient, not a resident or are not insured: a patient simply needs a credit card and a smartphone or computer with a webcam.

While working for University of Iowa Health Care, one of my primary responsibilities was to create all supplemental marketing materials, videos, and testimonials for UIeCare. I loved it - both as an advocate and a patient. It was an enormous undertaking transitioning UIeCare from sketches on a whiteboard to a fully functional website. So many talented people were involved in this collaboration: Health Care Information Systems professionals, EPIC  programmers, administrators, lawyers, marketers, schedulers, health care providers, and countless others I never intersected paths.

It was such an illuminating experience having a front-row-seat to the UIeCare launch. I felt so lucky to play a small part in skinning the UIeCare website and subsequently curating its promotional collateral and marketing materials. It was clear we were on to something big because as soon as we launched, several of our regional competitors launched their own competing on-demand virtual care services within months. With a rapidly aging population and physician shortages in many of Iowa's small towns, access to high quality, convenient care is as critical as ever. For me, I think it's a really cool thing to be a part of coming full circle and delivering "housecalls"  for the modern era via telemedicine.